Trim the Brisket: Begin by trimming the brisket to remove excess fat while preserving a layer to maintain moisture during cooking. Ensure clean edges for even smoking.
Season Generously: Apply your favorite BBQ rub all over the brisket, ensuring complete coverage. The flavors of the rub will form part of the bark and enhance every bite.
Smoke the Brisket: Preheat your smoker to 225°F (107°C) and place the brisket fat side up. Smoke the meat until the internal temperature reaches 165°F (74°C), which typically takes 6-8 hours.
Create the Cubes: Once cooked, remove the brisket and allow it to rest for 15-20 minutes. Slice the point of the brisket into 1-inch cubes to form the classic burnt ends.
Coat in Flavor: Place the cubes in an aluminum pan. Add BBQ sauce, a sprinkle of brown sugar, cubed unsalted butter, and honey if desired. Toss to coat each cube evenly.
Smoke Again: Return the pan to the smoker and cook uncovered at 225°F (107°C) for another 1.5-2 hours. This step allows the meat to caramelize and absorb the sauce fully.
Serve and Enjoy: Once the burnt ends are tender, sticky, and bursting with flavor, remove them from the smoker. Serve fresh and hot as a savory appetizer or as part of a BBQ feast.